What is Digital Transformation and why do we need it?
Digital Transformation is using a mixture of digital technologies, people and processes to create new or change key elements of how a business works to meet the needs of their customers in this modern age.
The way consumers purchase products and services has completely changed. In recent years there have been a number of companies that have used Digital Transformation to revolutionise the way we, as a society, use products and services. Therefore, businesses need to continually analyse and update their systems to support their employees and their customer’s needs.
34% of companies believe they’ll fully adopt digital transformation within 12 months. The aim of Digital Transformation is to meet customer expectations in a world where the digital option is immensely popular and providing a consistent and fast customer experience.
Previously businesses looked to IT for high-quality, low risk and low unit costs; now they want a transformation partner. Something that can work with the business as it grows and be used to support employees and customers. This shift to digital will require enormous change and demand on IT teams. Most of which are already working hard to support employees with every day technical issues. Digital Transformation is an investment into IT and therefore requires an investment into the people working on such an integral project, this may mean organisations need to outsource elements of their Service Desk to free up their internal IT team.
What is the next step for organisations when planning a Digital Transformation?
- A flexible IT environment
Organisations will need to understand that cloud technology is a crucial factor in digital transformation. It will enable employees to work at a fast, dynamic pace and will help organisations meet the ever-changing needs of their customers. By easily connecting Saas applications such as customer databases, Big Data analytics, web and mobile apps, businesses can record all elements to create a clear understanding of customers and therefore be able continue to develop systems to match their changing needs. Organisations shall need to be fully supported by an IT team that has the experience and the knowledge to drive a digital transformation project, whether this is based in house or is an external IT team.
- Personalise customers experiences
Whether businesses are selling a product or a service, organisations must have the customer in mind when planning their digital transformation. It is important to invest into customer research so businesses can understand their customers fully and create something that can benefit them.
- Creating a seamless digital experience
This should be created both for customers and the employees. Consumers expect a response from businesses within one hour, 24/7, the need for instant gratification plays a key role in our society and how customers engage with businesses, regardless of whether they are B2B or B2C.
Cloud solutions are an important integration into Digital Transformation. Helping employees work smarter and more flexibly to ensure customers’ needs can be met quickly.
Using the Cloud can bring a number of benefits to your Digital Transformation:
- It benefits users - both employees and customers, as systems become digital they become easier to use.
- Cost saving for the business.
- Offers better data and analysis for businesses to use to their advantage.
- Using the Cloud is currently the best option for businesses to begin using as eventually the software currently being used will have support withdrawn as more and more companies move to cloud based infrastructure.
- The Cloud provides a secure platform for security purposes which can be important for privacy and data management with the introduction of GDPR.
- The Cloud is a flexible infrastructure and allows for businesses to update devices and systems and make changes for customer requirements.
Forward thinking firms are planning ahead for any future technology changes by putting the cloud at the heart of their digital transformation. This means allowing for more agile working, decisions and changes being made with more flexibility, so that the digital offering can grow as your business does
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